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Emotional Triggers Used in MLM or Multilevel Marketing

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Emotional Triggers Used in MLM or Multilevel Marketing

 

One thing that salespeople of MLM or Multi Level Marketing say is Can you think of 6 people who would like to make extra cash." This is kind of funny, I doubt there is a person in America that does not know six people who would like to make a extra cash. Even the ultra-elite must have servants who would like to make a little extra cash.

These are emotional triggers used by MLM recruiters to get your mind thinking. When they say this they seem to be hitting all the emotional buttons. You obviously know 6 people and everyone wants to; "make a little extra cash" I suppose. Of course once you sign up you maybe asked to write down 100 names of people you know, which you probably almost have in your cell phone speed dial or black book.

Anyway they will help you make the phone calls and invite everyone to a "Meeting" in a Starbucks or neutral non-threatening place perhaps and the recruiter will be there with you and together you two will do the pitch. Some of your friends will wonder "what in they hell are you getting into now?" Then others will say well if you are doing it, then I will try it.

Some will recognize it as MLM perhaps they may have had a bad experience and will immediately notice the tone just by the phone call and make an excuse "not interested" so the recruiter will simply move onto the next. After you have ten, twelve or fifteen meetings you will have memorized that same sales pitch and help the 3-4 people you signed up out of the 100 people he and you called and the 15 meetings you did.

BY then you will now have 3-4 people under you and you need 45. Some MLM people say this is the average attrition rate, although the top dogs say it can be as low as 26. Or you might get a one shot wonder, who rocks under you, but lets go with the 45 average. All those under you will need to also get 45 people under them for proper attrition synergies. So, it is going to take you some time you see and a whole lot of self help tapes to keep you motivated and lots of meetings. Think on this in 2006.

Author: Lance Winslow
 
Author Bio:

Lance Winslow

Currently Lance is retired at age 40 and is running an Online Think Tank Forum while traveling North America. Perhaps considering something extremely challenging to do that will exercise his mind and utilize all his experiences, observations and skills. Any ideas?

 
 
 

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