First, the program has to be easy to understand. Those who would demonstrate the program not only have to be trained, but they have to demonstrate the program with ease. A program should not be complicated when the main objective is to gain positve revenue results. The better the prospect understands, the better the likelihood that the product will be sold.

Second, profitability. Any program, wheather its a food drive, Girl Scouts, or casino night at the local church, they are in the "business" to make money. Their is one other dimension here, their has to be a fast turnaround in revenue earning. Not many programs realize a fast turnaround in their sales objectives. Some programs may take anywhere from 6 months to a year maybe more. It all depends upon the marketing mix of production, packaging, pricing, and the most important promotion. The program chosen also plays a factor.

Third, salable. Uniqueness is good in a product, but the true test of a product is its performance in the marketplace. A product that is unique may not sell well if its not like by those who are considering its purchase. On the other hand, its uniqueness may set it apart and it may realize its own niche. Products that have been around have made themselves known to the public and have attained a niche that they are unforgettable.

Fourth, strategy. As with a business plan the same with your fundraising idea. Revisions have to made. Partnership revisions, financial objectives, cross seliing/up selling products, overall project objectives, etc. This must be looked at on an ongoing basis with consistency and adaptability.

These are keys to ensure the successful outcome of any fundraising promotion. Implement them and you will see results!