When running a business, it's easy to 'keep busy' but not actually get much done. IN fact, most entrepreneurs I meet are pretty much slaves to their business and are NOT living the lifestyle of their dreams! How do you avoid falling into this trap where you are spending so much time for so little result? The key is this: Everything you do needs to be progressing towards a sale! EVERYTHING. Every action. Every thought. Yes, everything. Marketing, training, meetings, presentations, etc. If you are not training your staff, associates, etc to to sell at each point of contact with a prospect/customer, you are missing out on massive profits. Each action you and those you work with take should be moving that prospect/customer closer to a sale. There are several ways to 'sell' someone your products or services, regardless of where they are in the buying process: - Have a prospect purchase initial products or services - Upsell additional products at the point of each sale - Have your customers buy more products each time they return - Have your customers buy more often Regardless of whether or not someone has just found out about your company, or if they've been a loyal customer for years, there is always room to make additional income - as long as you are constantly leading people towards a sale in every aspect of your business in which you interact with a customer. I have found firsthand, in my own business, and then through the years consulting for other businesses, that when you make THIS shift, you achieve what I call the 80% shift. What is it? You spend 80% LESS time and make 80% MORE money |
